B2B sportsbook solutions

Flutter’s flexible technology platform offers an iGaming platform (PAM and Wallet), sports betting, core casino and a retail platform.

When this is combined with our best-in-class sports pricing and risk management capabilities, we are capable of offering the highest quality sports betting and gaming product in the market.

Flutter strategically deploys these B2B capabilities to a small number of select partners internationally.

80
Flutter’s sportsbook offer extends to over 80 sports
1.5m+
events sportsbook covers

Customizable

Customization controls allow partners to manage their offer, pricing strategy and risk profile.

Global

A truly global operation with trading functions in Dublin, Melbourne and New York.

Data-Driven Automation

A trading operation combining odds compilation expertise, proprietary pricing models and risk insights gained across the Group, all scaled through high levels of automation.

Efficeient & Accurate Pricing

Integration of premium data feeds facilitates the efficient generation of accurate pricing at low latency.

Strategic partnership

Account management offering advisory services and strategic performance analysis.

World-class experience

Flutter continues to strategically invest in its sports product in order to provide customers and B2B partners a world-class sportsbook experience.

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Flutter Pricing and Risk (“RAMP”)

The product is delivered as a real-time feed.

Feed service delivers structured JSON messages over AMQP (Rabbit MQ)
Self-service controls are provided via the Destination Admin web app

The Flutter Pricing and Risk (“RAMP”) proposition is founded upon:

Product

What is produced in order to operate a sportsbook:

Events, markets, selection
Prices
Scores
Results
Risk limits

Services

What is provided to support operation of a sportsbook:

Real-time pricing feeds (JSON over AMQP)
Betting activity feedback capability (push bets back into global bet stream/monitors)
Account management (performance reporting)
Self-service (via Destination Admin web app) to customize product offering

Operations

The platforms and processes (automated and manual) behind the production of a sportsbook offer:

Compilation, set-up, pricing and offer management
In-play trading
Resulting
Risk management execution

Integration

The sportsbook operator will need to deliver an integration of the RAMP pricing feed into the betting platform:

Flutter’s sportsbook pricing feed can manage the entire lifecycle of a sportsbook event, from initial creation to settlement
Typically, the sportsbook platform provider is engaged to deliver this integration

Flutter’s sportsbook offer extends to over 50 sports, with particular focus on the “big four”, given their commercial significance and global appeal.

Sports	Events offered	Play-In Events	Marketing Offering	In-Play Markets
Football	107,000+	103,000+	729	624
Horse racing	144,000+	100,000+	61	1
Tennis	99,000+	85,000+	304	269
Basketball	61,000+	49,000+	1496	1442

Based on RAMP data from 12 months ended December 31st 2024.

Contact the B2B sportsbook solutions team.

Tell us what you’re interested in and we’ll get in touch as soon as we can. Please note that we are no longer accepting new Exchange Partnerships in Brazil.

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