Flutter offers customized sportsbook pricing and risk management driven from the same trading operations and proprietary models which manage the Group’s B2C brands.
Flutter’s flexible technology platform offers an iGaming platform (PAM and Wallet), sports betting, core casino and a retail platform.
50
Flutter’s sportsbook offer extends to over 50 sports
When this is combined with our best-in-class sports pricing and risk management capabilities, we are capable of offering the highest quality sports betting and gaming product in the market.
Flutter strategically deploys these B2B capabilities to a small number of select partners internationally.
626,100+
events sportsbook covers
Customization controls allow partners to manage their offer, pricing strategy and risk profile.
A truly global operation with trading functions in Dublin, Melbourne and New York.
A trading operation combining odds compilation expertise, proprietary pricing models and risk insights gained across the Group, all scaled through high levels of automation.
Integration of premium data feeds facilitates the efficient generation of accurate pricing at low latency.
Account management offering advisory services and strategic performance analysis.
Flutter continues to strategically invest in its sports product in order to provide customers and B2B partners a world-class sportsbook experience.
Flutter Pricing and Risk (“RAMP”)
The product is delivered as a real-time feed.
- Feed service delivers structured JSON messages over AMQP (Rabbit MQ)
- Self-service controls are provided via the Destination Admin web app
The Flutter Pricing and Risk (“RAMP”) proposition is founded upon:
What is produced in order to operate a sportsbook:
- Events, markets, selection
- Prices
- Scores
- Results
- Risk limits
What is provided to support operation of a sportsbook:
- Real-time pricing feeds (JSON over AMQP)
- Betting activity feedback capability (push bets back into global bet stream/monitors)
- Account management (performance reporting)
- Self-service (via Destination Admin web app) to customize product offering
The platforms and processes (automated and manual) behind the production of a sportsbook offer:
- Compilation, set-up, pricing and offer management
- In-play trading
- Resulting
- Risk management execution
The sportsbook operator will need to deliver an integration of the RAMP pricing feed into the betting platform:
- Flutter’s sportsbook pricing feed can manage the entire lifecycle of a sportsbook event, from initial creation to settlement
- Typically, the sportsbook platform provider is engaged to deliver this integration
Flutter’s sportsbook offer extends to over 50 sports, with particular focus on the “big four”, given their commercial significance and global appeal.
| Sports | Events offered | In-Play Events | Market Offering | In-Play Markets |
| Football | 106,000+ | 97,000+ | 700+ | 700+ |
| Horse racing | 74,000+ | 69,000+ | 40+ | 2 |
| Tennis | 49,000+ | 45,000+ | 120+ | 120+ |
| Basketball | 34,000+ | 15,000+ | 530+ | 230+ |
|
Sport |
Events Offered |
In-Play Events |
Market Offering |
In-Play Markets |
|
American football |
2,300+ |
800+ |
350+ |
350+ |
|
Baseball |
6,100+ |
4,200+ |
250+ |
250+ |
|
Boxing |
1,000+ |
100+ |
50+ |
20+ |
|
Cricket |
1,600+ |
800+ |
320+ |
270+ |
|
Darts |
4,600+ |
3,600+ |
140+ |
140+ |
|
e-Sports |
186,000+ |
200+ |
210+ |
150+ |
|
Golf |
300+ |
300+ |
50+ |
35+ |
|
Greyhounds |
82,000+ |
N/A |
8 |
N/A |
|
Ice hockey |
13,000+ |
7,000+ |
80+ |
35+ |
|
Rugby league |
600+ |
400+ |
175+ |
175+ |
|
Rugby union |
1,800+ |
1,100+ |
150+ |
150+ |
|
Snooker |
2,900+ |
2,400+ |
100+ |
100+ |
|
Table tennis |
49,000+ |
45,000+ |
350+ |
300+ |
|
UFC - MMA |
800+ |
430+ |
30+ |
2 |
|
Volleyball |
11,100+ |
6,900+ |
40+ |
40+ |
Based on RAMP data from 12 months ended 30 September 2021.
Contact the B2B sportsbook solutions team.
Tell us what you’re interested in and we’ll get in touch as soon as we can.
Please note that we are no longer accepting new Exchange Partnerships in Brazil.
