Flutter calls for startups to help tackle societal challenges and safer gambling innovations from around the world.
Alpha Hub, Flutter Entertainment’s startup partnership programme, is seeking early-stage companies to help find innovative solutions to help shape a positive future for society.
The Flutter Tech4Good Award and the Flutter & RGC: Play Well Challenge have both been designed to reflect Flutter’s Positive Impact Plan with a particular focus on responsible gambling and community support.
The Tech4Good Award aims to highlight how technology can be used to address pressing social issues. The Play Well Challenge, in partnership with the Responsible Gambling Council, aims to solve real-world problems for the industry in collaboration with startups as part of our innovation strategy to create a safer gambling environment for players.
These programmes support Futter Entertainment’s Positive Impact Plan, which leverages our global scale to achieve global sustainability goals, including:
- Helping communities to Do More: By having a positive impact on communities and improving the lives of 10 million people by the end of 2030 through sport, play, and our colleagues' skills.
- Helping customers to Play Well: Working towards our goal to have 75% of our active online customers using Play Well tools (time, money and education tools e.g. deposit limits, activity statements) by 2030 and over 50% by 2026.
Flutter Entertainment CIO, Conor Lynch said: “The Flutter Tech4Good Award and Play Well Challenge align our expertise in technology with the ambitious targets set out within our Positive Impact Plan. As part of this, we want to utilise our global scale and in-house talent to support the innovative startups that are developing technology that enhances consumer protection and drives positive change in the communities in which we operate.”
The Flutter Tech4Good Award
The Flutter Tech4Good Award seeks startups at any stage from around the world that are using technology to address social issues. We are particularly interested in startups that are meeting needs for disadvantaged groups and have a clear plan to scale and ability to measure the impact of their solution. We want to work closely with entrepreneurs who are committed to improving society and helping to make a difference through cutting-edge technology solutions.
Flutter & RGC: Play Well Challenge
At Flutter, we continually seek to gain insights from better systems, technology, and research. This challenge is seeking entrepreneurs and startups committed to creating a better customer experience for everyone, addressing Responsible Gaming challenges that will help us lead progress across the industry.
Responsible Gambling Council CEO, Shelley White said: "RGC is proud to collaborate with Flutter on this important programme to minimize harms related to gambling. The Flutter & RGC Play Well Challenge has the ability to drive real change in Responsible Gambling, globally, and ultimately create a safer gambling experience for millions of people."
If you are a startup looking to get involved in either of these programmes, visit:
Applications close on 18th August 2023
Applications close on 8th September 2023.
About Flutter Entertainment plc:
We are a global betting and gaming group with an ambition to drive positive and sustainable change in our industry. Through our world class brands we excite and entertain customers while leading the way in responsible play. Our strength is the Flutter Edge, optimising the advantages of our global scale to drive business performance and positive impact for our customers, colleagues, and communities.
About Alpha Hub:
Founded in 2018 and powered by Flutter Entertainment plc, Alpha Hub is a global virtual community of startups, academics, investors and corporate partners with technologies and ideas that have the potential to positively enhance the betting and gaming industry. Alpha Hub finds and cultivates startups and unifies these resources into a dynamic platform of support.
About Responsible Gambling Council:
The Responsible Gambling Council (RGC) is an independent and respected non-profit organization that has been a leader in gambling harm prevention and minimization in Canada, and globally for 40 years. RGC promotes safer gambling culture and practices through research and the development and implementation of leading-edge and impactful programs, products and initiatives including the RG Check accreditation program. For more information visit ResponsibleGambling.org