FanDuel, Flutter’s largest brand and US market leader in online sports betting, has announced that during the 2024-2025 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalized responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform.
My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social. Consumer testing revealed three out of four customers who saw the My Spend advertisement agreed that tools like My Spend are helpful for all players to track and manage their play.
Building on the success of My Spend, FanDuel has introduced its latest RG tool innovation, Deposit Alerts, enabling customers to create daily, weekly and monthly target budgets and receive a notification when they reach the amount they’ve set. Customers can now find Deposit Alerts in the Responsible Gaming section of the FanDuel app.
“We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we’ve seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play,” said Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel. “We’re encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers.”
FanDuel planning additional RG technology advancements in 2025
FanDuel is also expanding efforts to leverage technology to enable early intervention when at-risk behavior is identified with new initiatives to be announced in 2025. FanDuel aims to set the standard for consumer protection as a legal operator, leading the way in creating a sustainable industry that only a licensed and regulated market can provide.
For more information, please contact corporatemedia@flutter.com.
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