5 Ways Responsible Gaming Has Powered FanDuel Casino’s Rise to #1
1. Putting customers at the heart of strategy
Every major decision at FanDuel Casino starts with the customer. Responsible Gaming isn’t treated as a separate initiative but as a guiding principle that shapes how products are designed, how services are delivered, and how growth strategies are built.
FanDuel aims to set the standard for what it means to be a responsible operator - ensuring resources are accessible, products are marketed responsibly, and customers are encouraged to play within their means.
That principle is reflected in the suite of tools available to players, including deposit and wager limits, time-outs, and monthly activity statements, as well as My Spend - an in-app dashboard that helps customers track spending and make informed decisions.
In January of 2026, FanDuel launched its new responsible gaming messaging platform – Play With a Plan. This new tagline and messaging are guided by behavioral research, and is designed to promote introspective decision-making and proactive gaming management. Play with a Plan builds on the proven success of FanDuel's Responsible Gaming program, which reached a milestone last year as responsible gaming tool usage increased 41% year over year—achieving the highest participation rate in company history.
Inside FanDuel, this customer-first culture is reinforced through regular Responsible Gaming training for all colleagues, targeted education for customer-facing teams, and ongoing collaboration between Marketing and the RG team - reviewing creative, visuals, and campaigns to ensure marketing remains responsible from concept to execution.
This proactive, integrated approach has helped FanDuel Casino earn customer trust, strengthen loyalty, and set new standards for responsibility in the industry.
“We’ve had the customer at heart at all times, with responsible gaming a real core strategy to our everyday business.”
– Claire Costello, Senior Director, Finance at FanDuel
2. Building a culture of responsible growth
FanDuel Casino’s leadership team recognizes that long-term success is shaped by culture as much as strategy. By placing Responsible Gaming at the heart of how teams think, act, and make decisions, the business is building a foundation for sustainable growth that extends beyond performance metrics.
Recent customer research reflects this mindset in action, with over 60% of Casino customers saying FanDuel encourages responsible gaming, and 65% agreeing it’s easy to manage limits on gameplay.
“Responsible gaming is embedded in everything that we're doing on a day-to-day basis.”
– Rob Norman, Senior Director Customer Marketing, Casino at FanDuel
3. Leading through collaboration
Collaboration is one of Flutter’s biggest strengths - and FanDuel Casino lives that every day.
From campaign development to product design, cross-functional working between Responsible Gaming, Marketing, Legal, Product, and Customer Care teams ensures responsibility is built in from the start. Each new product or campaign undergoes review with the RG team early in development to allow time for thoughtful feedback and compliance adjustments.
Operationally, FanDuel regularly reviews and updates how it identifies and supports at-risk customers, monitoring behaviors like deposits, withdrawals, and wagering patterns. Depending on the individual, responses range from providing education on RG tools to permanent exclusion from the platform - ensuring player safety always comes first.
This day-to-day collaboration - between teams, across brands, and with Flutter’s global RG experts - continues to set new benchmarks for responsible operations in the U.S. market.
4. Innovating and investing for player support and education
FanDuel Casino invests heavily in innovation that empowers customers to play safely and confidently.
In 2025, FanDuel launched Real Time Check-In, a first-of-its-kind solution in the US market, that uses deposit data and machine learning to notify customers when they make an unusually large deposit - prompting them to review their activity or consider setting a deposit limit.
FanDuel also partnered with Craig Carton to launch The Comeback with Craig Carton - a groundbreaking TV series focused on problem gambling recovery, aired on FanDuel TV and YouTube, further normalizing open, honest conversations about responsible play.
Last year, FanDuel Casino collaborated with RG teams to roll out a mini social content series featuring talent partner Vegas Matt, who shared weekly responsible gaming tips on the theme of gambling literacy.
These initiatives demonstrate how responsible gaming and innovation go hand in hand - strengthening customer trust and building relationships that last.
“We’ve invested for long-term sustainable business while investing in responsible gaming and really creating long-term relationships with our customers.”
– Asaf Noifeld, Managing Director, Casino at FanDuel
5. Embedding Responsible Gaming into every strategy
Responsible Gaming is woven into every layer of FanDuel Casino’s business - from product development and marketing to operations and leadership.
It’s part of everyday decision-making, supported by leadership buy-in, team education, and open dialogue. Ambassador content and ongoing internal messaging keep Responsible Gaming visible year-round - not as a compliance requirement, but as part of the company’s DNA.
Continuous customer research and surveys ensure these efforts drive real outcomes. After an RG campaign centered on the My Spend tool, 56% of participants revisited their My Spend page, showing that engaging campaigns can build lasting habits of self-awareness and responsible play.
This commitment - reinforced through leadership, collaboration, and continuous improvement - ensures FanDuel Casino continues to lead the market responsibly.
“Responsible gaming and getting responsible gaming right is really crucial for us as a business and for the industry as a whole... Every element of our strategy considers the customer and optimizes for their experience.”
– Dan Katz, Senior Director, Casino Commercial Strategy at FanDuel
Leading the market responsibly
FanDuel Casino is proving that market leadership and responsibility go hand in hand - and together, they’re shaping the future of the industry.
By making Responsible Gaming a cornerstone of its strategy, the business is delivering better entertainment experiences today while building a more sustainable future for customers, colleagues, and the wider gaming community.
