FanDuel, a Flutter Entertainment brand and the leader in online sports betting and iGaming, has introduced Play with a Plan, its research-based approach to responsible gaming that encourages customers to plan ahead, set personal limits, and make informed choices. 

At its core, Play with a Plan has a simple message - make a plan and then play within your limits. It’s grounded in behavioral research and designed to give customers practical tools and prompts that make it easier to stay in control, across FanDuel’s sportsbook, casino, and racing products. 

The approach builds on strong momentum in player protection, with 44.5% of global active players using responsible gaming tools in 2024, the highest participation rate in the company’s history. 

These tools are designed to work around a customer's preference, not the other way around. 

Maybe they're someone who likes to set limits once and leave them in place. Or maybe they adjust them over time as habits or circumstances change. Either approach works, as long as it supports healthier play. 

The point is that the player can build an experience that fits their life. Use My Spend, Loss Limits, and Deposit Alerts to review activity, set deposit, wager, loss, and time limits, and keep play intentional. 

“This refreshed platform was purposeful and reflects the research we’ve done to rethink how Responsible Gaming is communicated most effectively to consumers,” said Cory Fox, SVP of Public Policy and Sustainability at FanDuel. “These insights shaped everything from the development of our messaging to ongoing innovation across our tools. FanDuel remains focused on making Responsible Gaming more intuitive and inviting for customers.”

Learn more: 

• Explore Play with a Plan  
• How to Build Your Betting Game Plan  

Flutter is committed to raising industry standards through its Positive Impact Plan and our Play Well commitment, which includes an annual investment of $139 million (2024) in responsible gaming, player protection, and research.