Tech4Good: meet the innovators expanding access to physical activity

One in three adults worldwide does not meet recommended physical activity levels. The barriers are familiar: cost, access, geography, disability, social isolation. What is less familiar is what can happen when you apply the right technology - and the right funding – to those barriers.

The 2025 Tech4Good Awards, run in partnership with Flutter’s Alpha Hub and Beyond Sport, wanted to find out. Now in its latest cycle, the program distributes £60,000 (approx. $76,000) alongside hands-on capacity building support to organizations using technology to drive physical activity and community health. The five winners span four continents and five very different approaches to the same problem.

What is Tech4Good about?

From AI coaching to prosthetic clinics

The Flutter Tech4Good Awards focus on solutions that deliver measurable, long-term outcomes, supporting organizations that are not only innovating, but doing so in ways that can be sustained, replicated and grown across geographies.

“Flutter is a technology driven business. We’ve got over 8,000 technologists across the Group, so it makes sense for us to use our expertise to help these startups to grow and scale.” Rob Smith, Associate Director of Emerging Technologies & Insights at Flutter

The headline winner, GoodGym, uses technology to connect people with community tasks and each other, turning exercise into a reason to show up for your neighborhood. Its new AI-powered Coach tool makes it easier for people to find local activity and connection. "We're increasingly hearing stories of division and isolation," said Darren Moore, Tech Lead at GoodGym. "Getting people together outdoors to do good things is a powerful way to respond."

Meet the rest of the 2025 cohort

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Civic Dollars - Northern Ireland

Bridging the gap between people and outdoor spaces, promoting physical and mental wellbeing while strengthening local communities through a community currency.

“Civic Dollars is a community currency app that allows people to earn rewards by being outside, incentivising them to get outside and do some exercise. Being active and being healthy should be something that’s easy and accessible — not something that’s expensive, exclusive, or off-limits.” Dr ‑Gráinne McAnee, Researcher at Civic Dollars

Bonito Foundation - Sweden

Building a digital hub that connects blind football coaches and Sport for Development practitioners, increasing the availability and quality of programs.

“We’re building a platform to centralize resources, leading to better trained, more impactful and connected coaches who can enable more visually impaired people to play football.” Jaime Elovsson, Co-Founder and CEO at Bonito Foundation

Xiborg - Japan

Developing advanced prosthetic technology while expanding ‘Blade for All’ clinics globally to improve access to movement and rehabilitation in underserved regions.

“Our mission is to help people move more, and we can track meaningful improvements — not just in performance, but in day-to-day wellbeing — by turning rehabilitation and training into something people can stick with.” Ken Endo, Founder and Engineer at ‑Xiborg

Social Innovation Sports - Portugal

Designing inclusive sports programs that support migrant and refugee communities to access physical activity and build social connections.

“If we can use technology to lower the barrier to movement — to make activity more motivating and more personalized — we can help more people build healthier habits that last.” Ricardo Carvalho, Founder and President at Social Innovation Sports

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Why funding alone isn't enough

Recognition matters, but the Tech4Good Awards are built around helping to solve a bigger challenge: most promising innovations never scale. Funding helps. So does having the right team, and the platforms needed to move from a successful pilot to reaching tens of thousands of people.

“By combining funding with tailored capability building support, these awards help organizations use technology to scale solutions that increase physical activity and deliver lasting health and community outcomes.” said Adam Burgess, Director of Programs at Beyond Sport.

For the latest winning cohort, the work is just beginning.