For everyone connected to Flutter, the biggest sports and gaming moments of 2025 weren’t just watched.
They were lived.
Moments That Defined the Year
Breaths were held. Fingers hovered over screens. Cheers rang out in living rooms, stadiums and offices around the world. It was a year that moved quickly, full of electrifying moments, and teams rising to meet them. As CEO Peter Jackson put it: “It’s been a huge year for the business, and I’m incredibly proud of what our teams have delivered.”
That energy arrived early. As darts fans welcomed in the New Year, a record-breaking Paddy Power campaign raised more than £1 million for prostate cancer research. On the oche, Luke Littler lit up the tournament. Off it, Flutter showed how sport and entertainment can create impact well beyond the final score.
Super Bowl LIX brought Flutter’s scale into sharp focus. 17.7 million bets were placed, with $470 million wagered and peaks of 70,000 bets a minute. As the Philadelphia Eagles edged past the Kansas City Chiefs in New Orleans, fans tracked every snap in real time. CFO Rob Coldrake, who attended the game, captured the intensity: “Normally if the Super Bowl is a good day for the book, I’m very happy. However, this one was different being lucky enough to attend in person for the first time. It was incredibly intense throughout, but amazing to see each drive play out in what was an epic game, and a great one for margin.”
That momentum carried straight into spring. From Cheltenham and the Grand National to March Madness and The Masters, Flutter was present across the biggest moments in the global sporting calendar. The season culminated at Aintree, where the Grand National became one of the biggest betting days of the year, with 13 million bets placed on a dramatic race that crowned a first-time winner.
Then came an eventful summer. Carlos Alcaraz delivered a phenomenal performance, lifting the French Open trophy after an epic final, while the women’s tournament set its own records. In the U.S., the Kentucky Derby became the most active racing day in our history. Wimbledon quickly surpassed Roland Garros to deliver Flutter’s biggest tennis event ever, and the Women’s Euros delighted tens of thousands of happy punters who backed the Lionesses to lift the trophy.
Dublin made history next. The first-ever NFL regular season game in Ireland landed at Croke Park in September, powered by Paddy Power and FanDuel. “The atmosphere was fantastic,” said Rob. “Hopefully the first of many NFL games in Ireland.” As autumn arrived, Australia delivered its signature racing moments. The Caulfield Cup signalled a generational shift, with a third of customers under 25, while the Melbourne Cup followed with its familiar drama, with betting peaking at 70,000 wagers a minute.
Scale and Market Leadership
In the U.S., FanDuel Casino reached a record 27% market share by Q3, cementing its position as the clear category leader. International gaming brands mirrored that momentum, as many strengthened their positions in local markets, blending product innovation with sharp execution. Peter highlighted this as a particular source of pride: “What I’m really proud of is the performance of our iGaming businesses. Very strong in the U.S., Italy and across the UK, and entirely down to the effort of the teams involved.”
Behind the headline moments sat months of steady, often unseen work. Product upgrades, platform integrations and transformation programs moved forward across regions. Strategic deals reshaped the business. Flutter Brazil took shape as BetNacional joined the Group, while the Snai acquisition strengthened Flutter’s position in Italy. As Dan Taylor, CEO of Flutter International, noted: “We closed two big deals this year, bringing BetNacional into Flutter Brazil and completing the Snai transaction in Italy, so it’s been a year of transformation across the business – whether the platform migration in the UK and Ireland, the product integrations with PokerStars, or the progress we’ve made across Central Europe.”
Closing the Year with Momentum
As the year closed, FanDuel Predicts launched in a market that barely existed a year earlier, bringing a unique prediction market offering to 50% of the U.S. previously unreachable through traditional sports betting. “What’s exciting is that it shows the Flutter Edge in action,” says Amy Howe, CEO of FanDuel, pointing out that the product evolution and launch “brought decades of experience from the Betfair Exchange, with teams from the UK and Ireland partnering with our U.S. teams to move quickly in a very dynamic environment.”
To everyone who shaped 2025 — colleagues across Flutter, customers who chose our brands, partners who backed our ambitions and markets that embraced what we built — thank you. The year’s successes were the result of many parts moving together. The momentum is real. Roll on 2026.