The UK’s largest sports betting content website
Sporting Life is the UK’s largest sports betting content website and third biggest sports content site.
Founded in 1859, Sporting Life was originally the UK’s daily sports newspaper before becoming an online only title that today entertains more than one million unique customers per week. Combining industry leading data services with editorial of expert tipping and sports analysis, we are the ultimate destination for the sports enthusiast and bettor.
Key stats
UK's largest
sports betting content website
1m +
unique weekly customers
22m +
monthly visits
+3722.03pts
tipping record profit since 2003
As the country’s largest racing website, we are the only website that offers our visitors free access to race replays from all UK and Irish racecourses. Our FAST Results product provides access to the quickest and most detailed racecards and results service in the business and is boosted by unique Timeform comments.
Industry leading
When it comes to football, we boast our industry leading Infogol xG model that enhances our football analysis and betting content, ensuring our readers get the very best, informed, data-led insight. With our football content we aim to cut through the noise and baseless opinion and deliver cutting-edge factual information that provides great knowledge about what is really happening in the game.
Safer gambling
Unlike most betting sites and tipping services, we are proud to showcase a full, transparent tipping record, stretching back to 2003, so our customers are always clear on our tipsters’ selections, and their current form and long-term profit record. This is vital in building trust with our customers and ensuring safer gambling practices.
Whether it’s racing, football, golf, cricket, darts, greyhounds, NFL or much more, our customers always feel more knowledgeable and have a greater understanding of their sport through interacting with our content.
Members’ login
Unique to the industry, Sporting Life offers a completely free logged-in subscription service. Here, logged-in customers can watch free race replays from every UK and Irish racecourse, utilize the “My Stable” horse tracker, enter exclusive competitions, and gain exclusive Price Boosts and offers from betting partners.
In 2021, Sporting Life launched “Member’s Extra”, a weekend tipping series that provides exclusive tips and guaranteed industry leading price holds for logged-in members. Using this service, customers can gain betting analysis and tips across football, racing and golf, all for free.
Sporting Life prides itself on delivering winning insight in a safe and responsible way. The brand and its colleagues are passionate about sport and their customers, providing the data, opinion and expertise to ensure they play smarter.”
