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Our Brands Heading Page Header 1550X420 V2

Our Brands

Our #1 aim is for our 35m customers to enjoy themselves, and it’s our market-leading brands that deliver.

Flutter succeeds because our customers know our brands, and because our brands know our customers.

We have the #1 brand in the world’s largest market - FanDuel in the US. Our portfolio of leading global brands also holds the top spot in many core markets - SkyBet in the UK and Ireland, Sisal in Italy, and Sportsbet in Australia – alongside other brands competing for #1 positions worldwide.

tombola & Sisal

UK bingo brand tombola has launched its first platform partnership with Sisal in Italy, bringing its leading bingo games to new players. The collaboration showcases the Flutter Edge, delivering enhanced gameplay and bigger prizes for both brands’ customers.

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FanDuel

FanDuel has partnered with Amazon as the exclusive odds provider and official partner of the NBA and WNBA on Prime Video and Amazon MGM Studios, enhancing how we engage basketball fans and elevating the live sports viewing experience.

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Paddy Power & NFL

Flutter’s UK and Irish brand Paddy Power is now the Official Sportsbook Partner 
of the NFL in UKI. The partnership includes activations across retail and online channels, the launch of the Paddy Power NFL Showdown game, and exciting fan promotions and experiences.

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Explore our brands

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For the fans

We’ve become the UK’s #1 betting app by standing out at key sporting events, creating revolutionary products like AccaFreeze and RequestABet, by leading the way with free-to-play games like Super 6, and by providing generous always-on offers. We’ve also sponsored the EFL for over a decade, championed responsible gaming, and provided unrivalled sporting coverage, insights, and commentary for fans.

We’re always working to enhance fans’ enjoyment of sport, making the experience even better whether they’re at the event or at home: it’s what we love to do.