Do More

In 2023 Betfair International launched Esporte Futuro, a new program to support small sports clubs in Brazil. Run in association with Global Giving, we distributed £100,000 in grants, supporting a range of programs, from funding female football coaches to nurturing education through sport.

Right To Play have been PokerStars global partner since 2014 and during that time over £3.5M has been donated via corporate, staff and customer donations. Right To Play work with some of the worlds most vulnerable children and help to protect, educate and empower them to rise above adversity. In 2023 we continued to sponsor their annual Sports Quiz in London which we have supported since it began in 2015 and we were also one of the sponsors at their Heroes Gala in Toronto. We also launched our “Thanks a Million” campaign via our play money poker product on PokerStars – with the aim of raising $1M over the next three years through special charity events once a month.

In November 2023, Flutter announced a three-year partnership worth c.£500,000 with International Mixed Ability Sports (“IMAS”) – the champion of Mixed Ability sports and the creator of the International Mixed Ability Rugby Tournament (“IMART”) – to help accelerate its scale and impact around the world.

IMAS is a UK-based, not-for-profit organization which has developed and champions the Mixed Ability model, pioneering social inclusion through sport and education. Mixed Ability encourages those facing obstacles to participation – including people with physical and learning disabilities – to take part in community sports as equals alongside non-disabled participants, without being separated or labeled.

Over the course of the partnership, Flutter’s contribution will go toward achieving IMAS’ strategic targets, which involve growing their presence to within 30 countries worldwide; positively impacting 275,000 Mixed Ability participants; and increasing the amount of Mixed Ability clubs to 225.

In 2023, we announced a three-year relationship with Cure Leukemia as headline supporter of The Tour 21. Up to 25 amateur cyclists from across the world completed all stages of the Tour de France, one week ahead of the professionals, and collectively raised £1M.

The team – including two Flutter colleagues who took part in two stages – completed all 3,400km and were pushed to their limits. The money raised is being used to fund global trials aimed at finding cures for leukemia, which is diagnosed somewhere in the world every 27 seconds.

Sportsbet’s CEO, Barni Evans, once again spent a night sleeping rough as part of the annual Vinnie’s CEO Sleepout to raise funds and awareness about the realities of homelessness. He was joined by Peter Harman, Sportsbet’s Chief Legal and Risk Officer, and other leading Australian CEOs, business owners and community and government leaders. Every night, more than 122,000 people experience homelessness in Australia. The CEO Sleepout is run by St Vincent de Paul, and the money raised helps fund critical services for the homeless including night patrols, Street to Home programs and youth support services.

FanDuel announced a new $1M partnership with Operation HOPE, the USA’s leading non-profit dedicated to financial literacy, focused on promoting financial empowerment and offering free financial counseling to residents of the Commonwealth of Massachusetts. The partnership marks an important evolution of FanDuel’s commitment to both its communities and to responsible gaming practices by improving access to personal financial literacy education. Through the partnership, the people of Massachusetts will have access to Financial Wellbeing Coaches who will provide them with financial knowledge and tools to create a secure future, including helping with strategies to build savings, improve FICO (credit) scores, and decrease debt.

Our global Tech4Good Award highlights how technology can address pressing social issues. Launched in 2023, we invited early-stage companies around the world to apply for a £10,000 grant and ongoing support through Alpha Hub’s global community of start-ups, academics, investors and corporate partners. More than 110 applications were assessed by a cross-brand panel of judges, with three winners: Accessercise, the first ever comprehensive fitness app for people with disabilities; Signapse, building AI solutions for clients which need sign language translation and interpretation; and Inclutech, designing tech products and services for public safety and digital inclusion.

The committee of dedicated volunteers in Toronto partnered with Hackergal, an organization that inspires girls across Canada to explore opportunities in coding and computer science. The partnership involved “Coding Webinars with Women in STEAM” sessions to showcase exciting career opportunities in Canada’s technology industry and break down gender stereotypes as well as the Hackergal Hackathon, a nationwide event reaching over 26,000 girls which challenges them to code a visual story or interactive game connected to a surprise social impact mission.

In 2023, our annual Charity of the Year went big. Hundreds of colleagues voted for their charity of choice in Ireland and in the UK and dedicated the year to fundraising for two amazing causes. Ireland’s Bumbleance got the hearts and minds of our colleagues in Ireland and money was raised through events such as Race to the Races, a 200 km cycle ride from Westport Co. Mayo to Galway Races, and our inaugural Charity Ball held at Dublin’s Mansion House, hosted by Deidre O’Kane and Paddy Power, which saw over 400 attendees raise 270,000 euro in one night! In the UK, our colleagues selected the Children’s Heart Surgery Fund, a charity that provides vital medical equipment, resources, staff training, research and parent support at Leeds Congenital Heart Unit. From Cricket to Football, the Yorkshire Three Peaks, Pet photo shoots and more, colleagues across the UK dedicated time, energy and money to support the Charity. Across the year, Flutter UKI collectively with colleagues donated over £600,000 to the two charities.

For the past three years, colleagues in Malta have been collaborating with SPARK15 to promote social justice and equality and to create a more inclusive and welcoming society for refugees. They have been involved in the SPARK15 Festival, a large-scale event that celebrates diversity and raises awareness of refugee issues. Featuring live music, inspiring speeches, cultural cuisine, and more, over 500 people attended the 2023 festival, including 50 volunteers from Flutter who helped with the organization and running of the event.

In February 2024, Flutter took first place for our Positive Impact Plan’s Do More pillar at the International Gaming Awards 2024. The prestigious Charitable Community Award is open to companies that have made a significant positive impact on their local or larger community. Judges look for companies that have clear objectives through their community activities with an innovative approach to the way they put community interests at their core. Judges recognized the impact of our flagship Group partnerships including The Tour 21 and the Tech4Good Award, our commitment to engaging colleagues through OnHand and volunteering, and the impact of our divisions through Cash4Clubs, Vinnie’s CEO Sleepout, UNCF and Esporte Futuro.