Responsible Gaming

Sustainable play is what makes our business thrive over the long-term, so that means responsible gaming is essential both for us and for our customers.

Leading in responsible gaming

Play Well is how we empower customers to make the right choices for them. We offer support, education, and tools designed to be a seamless part of each customer’s experience. We use the latest tech, AI analysis, and personalized support. We want 75% of online customers to use a Play Well tool – like deposit limits, time out, or budgeting – by 2030.

Read our sustainability report

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Play Well

GOAL 2030: 75% of online customers to use a
Play Well tool – like deposit limits, time out, or budgeting.

The four Play Well principles

Every customer and market is different, so our Play Well principles are designed to give each of our brands the right structure to support sustainable play. Every brand can optimize its approach in line with local regulations and cultural expectations, and by using its unique customer insights.

Lead Progress

We’re committed to investing in research, innovation, and collaboration. We listen to our customers, colleagues, industry experts, and critics to develop new ideas. We want to define what a positive play experience looks like and lead the way in providing it.

Promote Positive Play

We promote sustainable entertainment. We develop platforms and products designed to support a safe and trusted customer experience. We educate, empower, and assist players to play positively, delivering a worldclass experience, wherever they play.

Effective Interaction

We want to have better conversations with our customers. We combine technology and data with a personalized approach to effectively interact where we identify signs of potential harm. We aim to help customers pause, reflect, and make positive choices.

Support and Protect

We want to support our customers in every possible way we can. We recognize that some need targeted support or intervention to stop falling into negative play habits. We aim to support customers through robust internal processes, partnerships, and by funding new initiatives.

$139m investment
We increased our investment in research and education by 38% to $139m in 2024

Using our scale to maximize our positive impact

Across our business, we share knowledge and insight between our brands and around the world. We call this the Flutter Edge: an approach that allows us to unleash local dynamism and use our scale to spread its benefits. We apply the same spirit of collaboration and innovation across our Positive Impact Plan to maximize the help we offer.

Powering progress

My Spend

Taking control

My Spend helps FanDuel customers track spending patterns and manage their budget. Its dashboard gives customers key stats about their play and encourages them to use responsible gaming tools, including limits on deposits, wagers, and losses. Customer feedback has been strong and, during the 2024-2025 NFL Season, around 3.5 million people (that’s almost half our FanDuel customers) reviewed their play activity using My Spend.

ROGA

A better industry

FanDuel is a founding member of the Responsible Online Gaming Association (ROGA) which was formed in 2024, in partnership with eight of the largest online gaming operators in the US.

Real Time Intervention

Pioneered in Australia by Sportsbet, Real Time Intervention (RTI) is now being adopted by other Flutter brands. Using advanced tech, RTI’s model allows us to predict a customer’s next day maximum deposit. If that customer behaves differently, we can intervene with an on-screen pop-up. Depending on the risk, we may suggest a deposit limit, mandate a deposit limit, or even block the deposit attempt. If we block, a responsible gaming team member quickly contacts the customer.

Raising awareness

Raising Standards for Sports Sponsorship

Since 2013, Sky Bet and the EFL have built an industry-leading partnership centered on responsible gaming (RG), recognized by the Gambling Act Review as a benchmark for socially responsible sponsorship. Sky Bet has invested £70m across the first 11 seasons of the partnership to strengthen community initiatives, with investment increasing through to 2029. It also funds dedicated RG education programs for club players and staff, benefiting more than 10,000 people.