At a glance
Building a global brand
We have an unparalleled portfolio of world-class brands, global scale and challenger mindset, through which we excite and entertain our customers. Using our collective power, the Flutter Edge, we aim to disrupt our sector, learning from the past to create a better future for our customers, colleagues and communities.
Together, we are Changing the Game.
Our brands
Our performance in 2023
Flutter has a strong track record of creating shareholder value. In 2023 we delivered a strong performance as we continued to leverage a localized approach to technology and product coupled with the unique scale advantages of the Flutter Edge. This helped us to successfully deliver on our Group strategy during the year. Our strategy and competitive advantages position us well to continue to grow the business through both organic and inorganic opportunities.
$11.8bn
2023 revenue
$100m
invested in safer gambling initiatives in 2023
12.3m
Average Monthly Players in 2023
Our divisions
The Flutter Group is organized in two divisions: FanDuel for our businesses in North America; and Flutter International for our businesses across the rest of the world. Each division houses innovative brands that operate across geographic regions, offering market-leading products to our passionate customers.
Click on a region to find out more.
FanDuel
FanDuel, Flutter’s largest brand, leads the US sportsbook and online gaming market.
Currently, FanDuel’s sportsbook is available to customers in 23 US states.
FanDuel's success has been bolstered by a $10bn+ total investment in sportsbook generosity and marketing since 2018, the Flutter Group's strong heritage in product innovation, and its well-invested, scalable technology platforms. This puts us in an excellent position to continue to win in the US.
UK & Ireland (UKI)
In UKI, we offer sports betting and gaming products through our brands: Paddy Power, Betfair, Sky Betting & Gaming and tombola. In addition, our PokerStars, and Betfair International brands are managed within our UKI region.
Southern Europe & Africa (SEA)
Our SEA region is home to Italy’s leading gaming operator, Sisal, which offers lottery, betting, online gaming, and gaming machines. Snai in Italy is set to join Flutter in 2025, subject to regulatory approvals. Additionally, PokerStars operates in this region.
Asia-Pacific (APAC)
In our APAC region we provide online sports betting products through our market-leading Sportsbet brand in Australia. Additionally, we offer rummy and online skill games in India through Junglee Games.
Central & Eastern Europe (CEE)
In our CEE region, MaxBet is a leading omni-channel sports betting and gaming operator in Serbia, while Adjarabet is Georgia’s leading online operator with a strong presence in Armenia. Singular, a B2B iGaming software provider, operates in Malta, North Macedonia, and Georgia.
Brazil
Flutter will establish a new Brazil region with the acquisition of the leading Brazilian operator, NSX Group and its brands including betnacional, pending regulatory clearance in 2025, alongside the existing Betfair Brazil business.
FanDuel
FanDuel, Flutter’s largest brand, leads the US sportsbook and online gaming market.
Currently, FanDuel’s sportsbook is available to customers in 23 US states.
FanDuel's success has been bolstered by a $10bn+ total investment in sportsbook generosity and marketing since 2018, the Flutter Group's strong heritage in product innovation, and its well-invested, scalable technology platforms. This puts us in an excellent position to continue to win in the US.
UK & Ireland (UKI)
In UKI, we offer sports betting and gaming products through our brands: Paddy Power, Betfair, Sky Betting & Gaming and tombola. In addition, our PokerStars, and Betfair International brands are managed within our UKI region.
Southern Europe & Africa (SEA)
Our SEA region is home to Italy’s leading gaming operator, Sisal, which offers lottery, betting, online gaming, and gaming machines. Snai in Italy is set to join Flutter in 2025, subject to regulatory approvals. Additionally, PokerStars operates in this region.
Asia-Pacific (APAC)
In our APAC region we provide online sports betting products through our market-leading Sportsbet brand in Australia. Additionally, we offer rummy and online skill games in India through Junglee Games.
Central & Eastern Europe (CEE)
In our CEE region, MaxBet is a leading omni-channel sports betting and gaming operator in Serbia, while Adjarabet is Georgia’s leading online operator with a strong presence in Armenia. Singular, a B2B iGaming software provider, operates in Malta, North Macedonia, and Georgia.
Brazil
Flutter will establish a new Brazil region with the acquisition of the leading Brazilian operator, NSX Group and its brands including betnacional, pending regulatory clearance in 2025, alongside the existing Betfair Brazil business.
What makes us unique
We are the world’s leading online sports betting and gaming operator, with an unparalleled portfolio of premium brands and connections with millions of players worldwide.
But the space and markets that we operate in are constantly changing as new innovations emerge, customer preferences change, and exciting opportunities to strengthen our position present themselves – both globally and locally. Staying ahead of the pack requires speed and agility, as well as the ability to out-invest and outmaneuver our competition. It is this combination of global scale and challenger mindset that makes us unique.
Our Positive Impact Plan
Across the entire Flutter family, we’re passionate about taking care of our customers, colleagues, communities, and the planet.
That’s why we launched our Positive Impact Plan in 2022: to build on our long-standing commitments to do the right thing, to guide our business, and to help lead betting and gaming towards a more sustainable future.
The Positive Impact Plan is core to our overall Group strategy, and integral to our business operations and culture. It is focused on four strategic pillars:
Helping customers to
Play Well
supporting our customers to have positive playing experiences.
Empowering colleagues to
Work Better
creating an inclusive and empowering place to work for colleagues.