Our Business
Flutter is the world’s #1 sports betting and iGaming operator.
We operate some of the most iconic betting and gaming brands across the globe - from the US to Europe, Australia to South America.
Our success is powered by our people - their energy, innovation, and the world-class brands they've built. We move fast, adapt quickly, and constantly push for better. That’s what makes us the global leader, setting the pace and shaping the future of sports betting and gaming entertainment.
Two divisions, positioned for growth
Our business is structured across two divisions: FanDuel in the US and Flutter International, covering the rest of the world. The market opportunity in the US is vast, with FanDuel, Flutter's largest brand, holding #1 positions in both the online sports betting and iGaming markets. In Flutter International, where we hold #1 positions in the UK & Ireland, Italy, and Australia, the global market opportunity is even greater.
Global portfolio
of market-leading brands
Flutter leads the online betting and gaming industry, bringing together a world class brand portfolio that combines deep local insights for customers, with the scale and innovation of a global business.
A model built for brand agility
At the heart of Flutter is a federated operating model that gives our brands the freedom to lead in their local markets, stay close to their customers, and respond with pace and cultural relevance. Each brand has the autonomy to innovate independently while drawing on the scale of the wider Group. It’s this combination of local agility and global support that sets us apart.
The Flutter Edge is the combination of brilliant people, world-class products, cutting-edge technology, and global scale that powers our brands. By tapping into the Flutter Edge, our brands turn bold ideas into reality, balancing local focus with the benefits of being part of a global Group. This unique approach keeps our brands ahead.
The Flutter Edge in action
FanDuel’s rapid ascent to become America’s #1 iGaming brand
“We were making money from gaming, but mainly through sports betting customers. The challenge was becoming more than that. So, our first six months focused on building the foundations for a customer-led, engaging gaming experience.”
Daniele Philips,
General Manager, FanDuel Casino
Flutter combines global scale and local expertise to unlock World Cup growth
“This was a defining moment in Flutter’s history. With a global team of 100 traders from Dublin to Melbourne, working together to compile soccer pricing for our brands.”
Karen Lockwood,
Football Director, Flutter UK & Ireland
tombola brings online Bingo to Flutter’s Italian brand, Sisal
"Leveraging the power of the Flutter Edge, we’re unlocking new ways to enhance the customer experience. Sisal has a long-standing track record of product innovation - this initiative is a clear example
of how cross-brand collaboration within Flutter can accelerate innovation and deliver meaningful value
for our players.”
Rosangela Robbiani,
Chief Public Affairs Officer Flutter SEA
