Sustainability

At Flutter, we’re changing the game for good through our Positive Impact Plan.

In 2022, we launched our Positive Impact Plan, setting a clear sustainability agenda for change and addressing the issues and opportunities that are specific to our business and our sector. Our plan sets targets to be achieved by 2030, and 2035, under four pillars:

Helping customers to Play Well

Our customers are at the heart of everything we do. We want them to have a fun and enjoyable experience when they play with us. Play Well has customer wellbeing at its core and is the cornerstone of our Positive Impact Plan.

Goal

75%

of customers using a Play Well tool by end of 2030

2023 progress

44.9%

tool usage
globally

10.6%

increase in tool use
in 2023

$101M

33.75% increase in
investment in 2023

Play Well

Empowering colleagues to Work Better

Creating an environment for colleagues where every voice matters. Building teams around the world that represent the communities in which we live and work.

Goal

40%

leadership roles held by women end of 2026

2023 progress

35.7%

women in leadership

2.8%

Increase in 2023

Work Better

Working with communities to Do More

Supporting the communities in which we live, work and play by using the power of sport, the skills of our colleagues and the reach of our brands to collectively improve the lives of 10 million people.

Goal

improve the lives of

10M

people by the end of 2030

2023 progress

1.5M

lives improved (since 2022)

1.1M

lives improved in 2023

$10.3M

Donated in 2023

Do More