Target
>75%
of customers using a responsible gambling tool by the end of 2030.
Our ambition is to transform global gaming and betting, to deliver long-term growth and a positive, sustainable future for our sector.
Using our collective power, the Flutter Edge, we will continue to disrupt our sector, learning from the past to create a better future for our customers, colleagues and communities.
We have the optimal strategy to deliver long-term shareholder value by: investing to build on our gold medal position in the US as more states regulate; by growing our recreational player base in our other core markets of UK, Ireland, Australia and Italy; and by building our network and investing in leading positions in international markets.
Our strategy is structured through three pillars below and underpinned by sustainability through our Positive Impact Plan.
Optimal strategy to deliver success
Our ambition is to transform global sports betting and gaming industry to deliver long-term growth and a positive, sustainable future for our sector. We have a clear set of strategic priorities for success which guides our commercial plans.
We will win in both the US and the rest of the world by harnessing our unmatched scale to deliver efficiencies and operating leverage and creating advantages through the Flutter Edge. Our strategy is structured through two pillars below and underpinned by sustainability through our Positive Impact Plan.
Harness the Flutter Edge to:
Win in the US
- Sustain FanDuel as the primary sportsbook in North America
- Solidify position as #1 iGaming brand
- Transform earnings profile through operating leverage
Win in the Rest of World
- Consolidate gold medal positions
- Grow local hero brands through organic investment and M&A
- Enhanced earnings through diversification and efficiencies
- Sustain FanDuel as the primary sportsbook in North America
- Solidify position as #1 iGaming brand
- Transform earnings profile through operating leverage
- Consolidate gold medal positions
- Grow local hero brands through organic investment and M&A
- Enhanced earnings through diversification and efficiencies
Underpinned by sustainability by our Positive Impact Plan
Underpinned by sustainability through our Positive Impact Plan
As a responsible operator, putting sustainability at the heart of everything we do and setting the agenda for positive change in our industry through our Positive Impact Plan is key to our long-term success.
Customers - Play Well
Colleagues - Work Better
Target
40%
women in leadership by the end of 2026.
Communities - Do more
Target
10m
Improve the lives of 10m people by the end of 2030.
Enviroment - Go Zero
Target
NET ZERO
by the end of 2035.
