Flutter is the world’s leading online sports betting and iGaming operator.
On September 25, 2024, Flutter’s senior leadership team presented our strategic priorities and our pathway for significant value creation.
At the Investor Day, we showcased the size of the global opportunity, the runway for further growth, and how Flutter’s sustainable competitive advantages - the Flutter Edge - underpin our leadership position.
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Diversified local hero brands
With an unrivaled portfolio of innovative market-leading brands, combined with both global and local scale, we see a long runway for Flutter’s future growth.
The global online sports betting and iGaming market is set for continued growth through expansion into new US states, opportunities in our existing core markets and a diverse and growing range of regulating and regulated markets across the world.
The breadth of products and markets in which we operate positions us well to navigate evolving dynamics. From online sports betting to iGaming, racing, poker, daily fantasy sports and casino, we leverage our scale, our competitive advantage - the Flutter Edge - and our local expertise to build and strengthen our leadership positions.
Unique Advantages of the Flutter Edge
The Flutter Edge is our global differentiator across Product, Technology, Expertise and Scale, which enables a symbiotic relationship between our brands and the sharing of expertise company-wide.
This is really how Flutter differentiates itself, empowering local hero brands with the benefits of a global leader.
Flutter Edge in action
Our Global Flutter Edge
Flutter Edge at FanDuel
Flutter Edge in Porto
Same Game Parlay explained
Flutter Edge UK&I
Flutter Edge Sisal
Optimal strategy to deliver success
Our ambition is to transform global sports betting and gaming industry to deliver long-term growth and a positive, sustainable future for our sector. We have a clear set of strategic priorities for success which guide our commercial plans.
We will win in both the US and across the rest of the world by harnessing our unmatched scale to deliver efficiencies and operating leverage and creating advantages through the Flutter Edge. Our strategy is structured through two pillars below and underpinned by sustainability through our Positive Impact Plan.
Harness the Flutter Edge to:
- Sustain FanDuel as the primary sportsbook in North America
- Solidify position as #1 iGaming brand
- Transform earnings profile through operating leverage
- Consolidate gold medal positions
- Grow local hero brands through organic investment and M&A
- Enhanced earnings through diversification and efficiencies
- Sustain FanDuel as the primary sportsbook in North America
- Solidify position as #1 iGaming brand
- Transform earnings profile through operating leverage
- Consolidate gold medal positions
- Grow local hero brands through organic investment and M&A
- Enhanced earnings through diversification and efficiencies
Underpinned by sustainability by our Positive Impact Plan
The US market leader
FanDuel, Flutter's largest brand, leads the US online sports betting and iGaming market. It currently provides its online sportsbook in 23 states.
FanDuel's success has been bolstered by a $10bn+ total investment in sportsbook generosity and marketing since 2018, the Group's strong heritage in product innovation, and its well-invested, scalable technology platforms. This puts us in an excellent position to continue to win in the US.
Local hero brands with local scale in their markets
Outside the US, Flutter's brands lead the way in core markets, such as the UK, Ireland, Italy and Australia, while we are building strong podium positions in several of the most exciting growth markets. The next wave of key developing markets includes Brazil, India, Central and Eastern Europe, Latin America, Turkey and North Africa.
Our strategy is to win gold medal positions by empowering local hero brands across developed and developing markets and supporting them with the unique advantages of the Flutter Edge.
We also have a proven track record of delivering Group value through M&A and we will look to continue to strengthen our portfolio of local hero brands through acquisitions.
Investor Day video library
