A leading omni-channel sports betting and gaming operator in Serbia
MaxBet is a leading omni-channel sports betting and gaming operator in Serbia and the Balkans region, with an estimated 20% online market share in Serbia and 400 retail outlets across four markets. Leveraging its growing retail presence, MaxBet has successfully capitalized on the fast-growing online market in Serbia, which grew by 25% CAGR over the last five years to 2023.
MaxBet is constantly looking to grow and expand its business and to set new standards for sports betting and gaming. MaxBet is always working on creating the best and most unique gaming experiences for its customers. As with all of Flutter’s brands, MaxBet aims to be an example for responsibility in sports betting and gaming, striving to maintain and set new high standards.
Key stats
#2
omni-channel operator in Serbia
2.5k
colleagues
400+
retail outlets
95k
online AMPs
Responsible Gaming
MaxBet is a founder of the AGOS Association. The association actively engages and educates colleagues and customers on sustainable entertainment. Its primary goal is to progress the enforcement of relevant laws and ensure members maintain a high standard of socially responsible business practices. AGOS organizes public forums throughout Serbia on the theme of ‘Healthy Borders, Healthy Game’. The aim of these forums is to facilitate discussion and enhance awareness about the importance of setting healthy boundaries.
Product
With a constant focus on innovation, we offer a range of ways to play for gaming enthusiasts. Our hero products include sports and number betting, complemented by other formats such as slots and live games. We respond quickly to market demand and continuously innovate to set new industry trends.
Retail
We have a strong retail presence, with stores that serve as local social hubs. These locations unite players from diverse communities and offer a premium selection of food and beverages.
Online
Our online platform features a diverse array of virtual games, with a focus on e-sports betting and casino. Sports betting remains the most popular with customers, with particular focus on football and basketball.
Joining forces with Flutter marks a transformative chapter for MaxBet, enhancing our capabilities to strengthen our position in the Balkans and become #1 in Serbia. Since we operate in one of Europe’s most dynamic regions, our established retail strength, coupled with Flutter’s cutting-edge technology, sets the stage for unprecedented growth and innovation.
Savo Bakmaz, CEO of MaxBet
